-42% CPL in 90 days
Vitale Clinic
Services
Paid Ads · CRM · Reactivation
Period
90 days
Segmento
Healthcare · Dental clinic
Result
-42% CPL in 90 days
Context
Vitale Clinic is a dental clinic with 12 years in the market and a base of over 4,000 registered patients. Despite the volume, the commercial operation was reactive: no CRM, no base segmentation and no tracking of new appointment sources.
Challenge
The clinic was investing R$ 8,000/month in paid traffic without knowing which channel brought results. The 4,000-patient base was completely idle — zero repurchase, zero reactivation. Follow-up depended on the receptionist's memory.
What was done
We implemented the complete Loop Method: base segmentation by recency and value, reactivation campaign via WhatsApp and email, commercial pipeline in CRM with 6 advancement stages, and complete tracking with GA4 + UTMs across all campaigns.
Implementation timeline
Week 1
Diagnostic and base mapping
Week 2
CRM setup + GA4/UTM tracking
Week 3
Reactivation campaign + ads optimization
Week 4+
Continuous optimization and scale
Result
Veritatem didn't just deliver campaigns — they delivered a system. Today I know exactly where each patient comes from and how much each appointment costs. Follow-up runs autonomously and reactivation brought back patients I thought I'd lost.
Dr. Camila Rezende
Clinical Director · Vitale Clinic